Your Church & the Gospel: More Like Dunkin' Donuts or Starbucks?

I love Dunkin' Donuts' coffee. You can't spend two years of your life in New England and not love Dunkin' Donuts coffee. I love the Gospel even more. Therefore this made for a great post. It's from Ed Stetzer's blog in which Michael Kelley asks the question, "What Can the Church Learn From Dunkin' Donuts?"

Here's a snippet of the answer, but be sure to read the whole thing here.

I would propose that the church has something to learn from Dunkin' Donuts.

The reason we have something to learn is that we have tried to be Starbucks. We've tried to be slick, trendy, and hip. We've tried to be a place that is non-threatening and easy to come to. And when you walk in, you see beautiful people in holey jeans and black glasses, all looking very intellectual and hair-frosty. Additionally, we have tried to make church a low-demand environment, much in the same way Starbucks is. It's low demand in that even though the basic premise of the store is selling coffee, some people don't even go there for coffee at all. And nobody's going to pressure them about the coffee. That sounds familiar, too...

And you know what else? The thing that we have? It actually tastes good. Maybe the problem is that we don't really believe the gospel tastes good. We don't believe it tastes good, so we feel the need to pile a lot of stuff on top of it to make it more palpable. Maybe if we really believed it tasted good, we would have the courage to let it speak for itself, like Dunkin' Donuts did, rather than trying to help out the product so much.

Enjoy a good cup of Dunkin' Donuts coffee, but enjoy the Gospel even more.

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